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W: Stories
By Stefano Tonchi 


For the Love of Shoes
By Patrice Farameh


Jewels by JAR (Metropolitan Museum of Art)
By Adrian Sassoon 


Style Is Instinct
By Lori Goldstein


Swans: Legends of the Jet Society
By Nick Foulkes


Scalamandre: Haute Decor
By Steven Stolman


10 Corso Como: A to Z
By Carla Sozzani


Ettore Sottsass
By Philippe Thome 


Giovanna Battaglia: Innovator Of The Year

Giovanna Battaglia: Innovator Of The Year
By Francesca Berti

Giovanna Battaglia and her new boyfriend Oscar Engelbert attended the WSJ Magazine Innovator Of The Year Awards on 5 November at the Museum of Modern Art in New York City. Since 2011, WSJ Magazine celebrates annually the people and the ideas that are changing the world. This is a prize honoring the world's most creative and progressive individuals. The Innovator of the Year Awards are chosen by editors of The Wall Street Journal, with input from a select group of experts in the fields of art, fashion, technology, architecture, food, design, and philanthropy. Of course Giovanna Battagalia shines among this crowd.

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Giovanna Battaglia and Oscar Engelbert photos courtesy of zimbio.com. All Rights Reserved.


Happy 35th Birthday Giovanna Battaglia!

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Giovanna Battaglia photographs courtesy of Fashion Spot.


Giovanna Battaglia Celebrates Vogue Italia 50th Anniversary

Giovanna Battaglia Celebrates Vogue Italia 50th Anniversary
By Francesca Berti

Presso la sede storica di Condé Nast, in Piazza Castello 27 è stato organizzato il party super glam per per festeggiare il 50° anniversario di Vogue Italia. L’evento ha visto l’inaugurazione di “Vogue Archive – Celebrating 50th Anniversary of Fashion“, una mostra che ha voluto presentare la storia della testata italiana, guidata da Franca Sozzani dal 1988, con le copertine più rappresentative e i gli editoriali più belli che hanno fatto di Vogue Italia una istituzione.

Le pareti di un intero piano della struttura sono state coperte da 200 gigantografie degli scatti più famosi delle modelle leggendarie immortalate da fotografi del calibro di Mario Testino, Patrick Demarchelier, David LaChapelle e Steven Meisel, che firma ogni mese la copertina di Vogue Italia.

La mostra rimarrà aperta al pubblico per alcune visite guidate dal 22 settembre al 5 ottobre e sarà possibile accedervi prenotandosi sul sito  http://www.vogue.it/partner/v50/.

Per chi non potesse partecipare è comunque possibile effettuare un viaggio tra le immagini che hanno fatto la storia del costume e della moda italiani  esplorando l’archivio online (http://archivio.vogue.it), inaugurato insieme alla mostra.

Tra gli ospiti presenti alla serata: la nostra Giovanna Battaglia in Marco de Vincenzo S/S 2015, Karl Lagerfeld, Anna Wintour, Anna dello Russo, Domenico Dolce, Stefano Gabbana, Giorgio Armani, Riccardo Tisci, Donatella Versace, Frida Giannini, e Jeremy Scott solo per citarne alcuni.

At the historic office of Condé Nast, at Piazza Castello 27 was organized a super glam party to celebrate the 50th anniversary of Vogue Italia. The event was the inauguration of "Vogue Archive — Celebrating 50th Anniversary of Fashion," an exhibition that wished to present the history of the Italian title, led by Franca Sozzani since 1988, with the most representative covers and the most beautiful editorials that have made Vogue Italia an institution.

The walls of an entire floor of the building were covered by 200 blowups of the most famous shots of the legendary models immortalized by photographers of the caliber of Mario Testino, Patrick Demarchelier, David LaChapelle, and Steven Meisel, who signs each month the cover of Vogue Italia.

The exhibition will be open to the public for some guided tours from 22 September to 5 October and it can be accessed via http://www.vogue.it/partner/v50/.

For those who cannot attend it is possible still to take a trip among the images that have shaped the history of the costume and fashion of Italy by exploring the online archive (http://archivio.vogue.it), inaugurated with the exhibition.

Among the guests present at the evening: our Giovanna Battaglia in Marco de Vincenzo Spring/Summer 2015, Karl Lagerfeld, Anna Wintour, Anna dello Russo, Domenico Dolce, Stefano Gabbana, Giorgio Armani, Riccardo Tisci, Donatella Versace, Frida Giannini, and Jeremy Scott just to name a few.

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Giovanna Battaglia, Franca Sozzani, et al photographs © 2014 Condé Nast. All Rghts Reserved.


Giovanna Battaglia: Selfie Absorbed

Giovanna Battaglia: Selfie Absorbed
By Megan Parker

In the March 2014 issue of W Magazine, the worlds of popular culture and haute couture merge in the editorial "Selfie Absorbed" as Emma Summerton captures Malaika Firth in addition to twin models Cora and Riley Emmanuel — mid pose — in the process of taking the ultimate selfie. The models are adorned by designer pieces handpicked by Giovanna Battaglia which invoke a strong and powerful image in contrast to the mundane yet modern suburban setting. The editorial is accompanied by the rhetoric, “If your #LookofTheDay is not on Instagram, did anyone actually see it?” which is an undoubtedly relevant question to ask in a world in which every move made and every outfit worn could potentially be documented in a strategically orchestrated series of Instagram uploads.

While the critics of social media would argue that the selfie phenomenon serves to increase the level of narcissism prevalent in contemporary society, it is alternatively undeniable that the selfie has established itself as a significant contributor to the globalization of the fashion industry. It has allowed fashion devotees to present their personal style on a global stage and achieve instant fame without theoretically setting foot outside of their front door. I applaud Giovanna Battaglia and Emma Summerton for translating a sociological phenomenon into the universal language of fashion which can be understood and is open to interpretation by all who view it. The obvious answer to the proposition posed by "Selfie Absorbed" would therefore be, “No, not anyone who really matters.”

Side note: The Chainsmokers wrote a wonderfully tongue-in-cheek song called #SELFIE which provides hilarious insight to the dilemma of taking the illusive perfect selfie on a night out.

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W editorial images © 2014 Condé Nast. All Rghts Reserved.


Giovanna Battaglia At Met Gala 2014

Giovanna Battaglia embodied the essence of springtime at the Met Gala in a floral gown by Dolce & Gabbana but the pièce de résistance was her hair and jewelry, a flurry of flowers, a bevy of butterflies. To read about the creation of her elaborate hairstyle by Kristan Serafino for the event, visit Beauty Blitz.

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Giovanna Battaglia photographs © 2014 Condé Nast and Getty Images.