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mag222011

Solange Azagury-Partridge

Being a glamorous fashionista also means adorning yourself with beautiful jewelry to complement your wardrobe and Giovanna Battaglia has quite a collection of baubles to consider when accessorizing. The exquisite jewelry of Solange Azagury-Partridge is often a favorite choice of hers. Born and raised in London, the designer studied French and Spanish in school and promptly took a job with the costume jeweler Butler & Wilson after graduation. A year later she went to work for antique dealer Gordon Watson, where she discovered the vintage jewelry of Cartier, Van Cleef, and Boucheron, igniting her creative spark.

Putting her experience into practice, Azagury-Partridge began with a very personal design in 1987, that of her own engagement ring. Her uncut diamond embedded in a simple gold band garnered so many admirers that she taught herself to design jewelry and set up in business in 1990, launching her Enamels, Kinetic, and Cosmic collections. As Azagury-Partridge says, "There comes a day in every woman's life when she wakes up wanting diamonds." In 2001, she was chosen by the one and only Tom Ford to be Creative Director at Boucheron and received awards and accolades for her work from the Design Museum and the Musee des Arts Decoratifs du Louvre. She has created a costume jewelry collection for H&M, two fragrances — Stoned and Cosmic, and a special edition Hotlips for (RED). In April 2010, Azagury-Partridge debuted her first jewelry line for brides: Tough Love.

What a journey since that first engagement ring culminating in her famous Notting Hill and Madison Avenue shops where you might just spot Giovanna perusing the Zodiac collection, the precious gems — emeralds, rubies, sapphires, and diamonds set in black gold, or perhaps even a selection from the, dare I say, bridal jewelry... Be sure to visit Solange Azagury-Partridge's web site which presents her unusually beautiful designs with humor and originality, as she wisely notes: "I just want my jewels to add a bit of joy to life."

Solange Azagury-Partridge jewelry photographs courtesy of Solange Azagury-Partridge and coolhunter.net.

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